Fishing: Followfood aka Followfish aka Fish + more llustration of a fisherman fishing from a boat

Founder

Followfood

In a nutshell

Establishment:
2007
Founders:
Harri Butsch, JΓΌrg Knoll
In our portfolio since:
2015
Fonds:
BV2
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Tracing the origin and supply chain of products can be complex and challenging. Followfood has made transparency its mission by tracking products from their source to retail. The company focuses primarily on frozen and organic products.

SDGs:

Impact transparency

Creating measurable impact

  • CHALLENGE

    Marine areas suffer from overfishing and consumers generally find no information about the origin of frozen fish and its sustainability aspects.

  • SOLUTION

    A tracking code on the packaging allows to trace their fish product all the way back to the water. Since 2018, FF has also been tracking the routes of fishing vessels daily via satellites to prevent misuse.

  • IMPACT

    More than 15M fish products have been sold. Followfood offers the highest possible transparency and sustainability in the supply chain and has created a new market standard.